GIGI x MAYBELLINE
Gigi Hadid collaborated with Maybelline to create her limited edition capsule collection, one of the most coveted makeup lines that’s been released to the world. Long sought-after by countless brands and the world’s biggest designers as inspiration, GiGi’s infamous face is seen daily in our lives, everywhere around the globe. So having played an essential role in the creation of her makeup line, how did we position GiGi as more than just a muse?
We gave girls exclusive access to GiGi. Using new facial recognition technology, we gave fans the ability to capture photos of GiGi anywhere in the world to unlock hidden video content. A series of GiGi’s creative, life and style stories flooded cities around the world to connect excited fans to her inspirations behind the capsule collection, behind-the-scenes and personal stories about her muses for each product.
