These days total wellness encompasses not only health, but also the overall well-being of our wealth, mind, and relationships. Walmart and ZP Challenge strongly believe in bettering the lives of everyone in these categories, and together they backed their belief by bringing one of the biggest total wellness challenges to Muskegon, MI, a community widely known as a wellness-oriented city.

We gamified the Walmart ZP Challenge and announced its arrival on social media platforms and in local Muskegon movie theaters. Every better choice individuals made toward greater wellness gave Muskegonites the chance of winning big money! Even something as simple as eating three burgers a day instead of four or taking twenty steps instead of ten counted as a better, healthier choice. Total wellness is a lifestyle, and while better choices are presented to them everyday, we just made making these choices on the journey to total wellness a lot more fun for Muskegonites!