YouTube x MrBeast x NFL

NFL partnered with YOUTUBE to launch their Sunday Ticket package, exclusive to YouTube. NFL wanted to start gaining traction with a younger generation, Gen Z because they knew their current fanbase were the parent’s of this generation. And who is Gen Z huge fans of? Well it’s one of YouTube’s top creators, Mr.Beast. So NFL and YouTube brought in MrBeast to help with this big launch and created BEAST CODES - an online hunt for a chance to win a free Sunday Ticket. Of course NFL fans would go crazy for a free Sunday Ticket. But Mr.Beast’s fans go wild for a challenge and the hunt was on. Over 2000+ free Sunday Tickets in the form of QR codes were found and claimed under four hours.